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“New technologies have put customers in the driver’s seat of the marketplace”

Happy Customer
“New technologies have put customers in the driver’s seat of the marketplace — giving them power over which brands sink or swim in the digital age.” According to Forrester, we’re five years into the Age of the Customer, in which newly empowered customers place elevated expectations on every interaction they have with brands. As disruptive companies leverage breakthroughs in cloud, mobile, social, and artificial intelligence technology to deliver personalized, valuable,...